Description
Elena Feruzan, social media coordinator for Lima Corporate, presents an overview of the company’s approach to social media, particularly in the context of the strict regulations that govern the advertising of medical devices in Italy. She explains that Lima Corporate, a global orthopedic company based in San Daniele, Italy, focuses on creating engaging content while adhering to these regulations by avoiding direct promotion of their products to non-healthcare professionals. Instead, they share valuable information such as medical education events, testimonials from surgeons and patients, insights into clinical research, and corporate initiatives.
Elena emphasizes the importance of social media for networking and connecting with potential partners and employees, encouraging professionals to establish their presence online. She introduces a LinkedIn group aimed at fostering communication and networking among women in the industry, assuring attendees of a spam-free environment while sharing information about events and opportunities. With a commitment to promoting inclusiveness, Elena acknowledges the underrepresentation of women in the tech field, highlighting Lima’s efforts to recruit and support female engineers. She concludes her presentation by inviting participants to join the group and expressing her hope for future interactions.