Description
This presentation by Chloe Scott addresses the importance of promoting academic publications, specifically in the context of research output in the BJJ (British Journal of Sports Medicine). It emphasizes how researchers can maximize engagement with their work post-publication through various strategies, including social media promotion, leveraging altmetric scores, and engaging with the press. Key metrics of success for a paper, such as citations, altmetrics, and downloads, are discussed, alongside actionable strategies for enhancing visibility and impact. Scott outlines how altmetrics serve as a real-time indicator of a paper's reach and impact, compiled from diverse sources including social media, news outlets, and Wikipedia. Engaging with platforms like Twitter, where research conversations flourish, is highlighted as essential for disseminating research. The presentation also notes the significance of clear messaging and knowledge translation efforts, such as infographics and multimedia content, to attract wider audiences. Further, Scott shares insights on effectively collaborating with university press offices to garner news coverage and boost altmetric scores, drawing on past examples where media engagement significantly increased public interest in research findings. The overarching message is that publication is just the beginning; proactive measures are necessary to amplify the influence of research.
DOI: 10.1302/3114-221795