BJJ: In An AI world, Why Do Journals Still Matter - Post Publication Engagement & Impact

Description

In this engaging presentation, Professor Chloe Scott, a trauma surgeon from Edinburgh and the editor-in-chief of BJR, shares insights on increasing the impact of published research. Professor Scott begins with a light-hearted comparison to how pop icon Taylor Swift promotes her albums, emphasizing that researchers must actively publicize their work rather than waiting passively for it to be discovered. She outlines various strategies for enhancing research visibility, such as presenting at conferences, utilizing social media platforms, and creating multimedia content like infographics and author videos. Scott highlights the importance of having a strong online presence, using platforms like Twitter and TikTok, to reach broader audiences and ensure that their research is read and discussed. Additionally, she explains the concept of altmetrics and their role in demonstrating research impact in real-time, encouraging researchers to engage their university press offices for increased media coverage. Professor Scott concludes by stressing that publication is just the beginning; ongoing promotion is crucial for maximizing the effectiveness of research contributions.

DOI: 10.1302/3114-251238

Specialties

Conferences