Please login to view this media
- Talk
- 19/09/2023
- UK
BOA - Equality, Diversity and Inclusion: How Social Media Can Help You Raise Your Profile
Description
In this talk, Tinni Guha Roy, a director at Lexington Communications Agency, discusses the benefits of leveraging social media for professional growth, particularly focusing on LinkedIn for those in the orthopedic field. She emphasizes that social media should not merely be seen as a distraction; instead, it acts as a powerful tool for sharing knowledge and connecting with peers globally. Tinni encourages professionals to use LinkedIn as an effective platform for virtual networking, sharing industry news, and establishing a personal brand.
She highlights the importance of a well-crafted profile, specifically noting that many healthcare professionals lack even a basic profile picture. Tinni suggests using the cover space creatively and encourages attendees to enhance their profile headlines to reflect their specific interests and expertise beyond their job title.
Tinni explains different types of posts, including short updates and longer articles, both of which can elevate a professional's visibility and credibility in their field. She stresses the necessity of engaging with comments on one’s posts to foster conversations and connections, and underscores that authentic participation can aid in overcoming hesitations about posting on social media.
Finally, Tinni reveals the gender disparity in orthopedic surgery representation on social media and urges female orthopedic surgeons to amplify their voices online to inspire future generations. She points out that being active on social media can also open doors to industry opportunities, encouraging everyone to find their comfort zone in sharing and engaging on various platforms.